Finding the balance between being user-friendly and search engine-friendly can be hectic. When building and designing a website, site owners keep two things in mind: consumers and search engines. An SEO-friendly website is necessary to allow your consumers to find it easily, but what if it is not user-friendly?
Keeping the balance between these aspects is critical and can test the nerves. Having both the terms in-house and making them work together can be a huge success, but how will it come? This post will uncover multiple aspects of an SEO web design. Keep walking to learn more!
What is SEO web design?
SEO web design refers to the process of creating and designing a website that is well-optimized for search engines. Designers need to follow the basic SEO elements and practices to make the website stand out in search engine result pages (SERPs). SEO and web designing are two different elements, and getting them to work along is a technical task.
However, you can maintain your website to new heights once you integrate these two elements. Designing and creating a user-friendly and SEO-friendly website is never easy, and you always need expert developers and designers on your side to get the job done. Once done, you can enjoy the multi-faced advantages of this technique.
Why is it important?
Here comes the sweetest part of this post: Why do you need an SEO web design in the first place? Well, there could be multiple reasons why an SEO web design can work out for you. What if your company website has an excellent design but is on the 3rd page of Google search engine result pages? No one will ever work hard to open your site as your competitors will make them their guests. Here are a few advantages you can enjoy!
i) Increases organic traffic:
Organic traffic to your website can earn you a higher ranking on SERPs, and you should work for it. Unlike PPC and other Ad campaigns, organic traffic is always free and is generated from search engines. If your website resides on the top page of SERPs, it is more likely to get organic traffic.
Designing and optimizing your website will help drive organic traffic and beat your competitors. Do you want to increase your website visibility and traffic? Consider hiring an expert web design company Dubai and let these experts help you!
ii) Attracts high-intent traffic:
Catching high-intent traffic is necessary since they are easy to convert. When someone uses Google to search for something, they usually have a specific question to which they are trying to get answers. They will click on your page when it appears at the top of the search results with that precise response. Because traffic with high intent is much more valuable than other types of traffic, it’s critical to optimize your new website to improve search engine rankings.
iii) Enhances user experience:
If your users are satisfied with your website design and navigation elements, you have designed a perfect thing. Any marketing approach must use SEO strategies to make a website better. It makes sure that your website functions properly and is simple for users to navigate so they can locate the information they need.
To avoid negatively impacting its user experience, Google only wants to rank the top websites.
Essential components to rank for:
While designing your website, you need to keep a few SEO elements in your mind to achieve better results. The ideal situation is to integrate both teams (SEO and web designers) to work together on your website that will rank faster with excellent user experience. Here are a few things to remember and optimize for.
i) Mobile friendliness:
Do you know that three-quarters of the world will use smartphones by 2025? A responsive website design will help you push it up the ranking ladder and ensure a seamless user experience. Allow your target audience to open and navigate your website using their smartphones, as it is the new trend.
ii) Website speed:
All hate a slow-loading website, and you should never shoo your visitors away. Optimize your website speed to enhance your traffic flow, as no one would want to stay on a site that takes ages to load. Do you want to enhance your website speed? You better hire the best web design company in Dubai and let experts help you!
iii) Website navigation:
What if your website’s overall look and user experience are not up to the mark? The visual elements of your website can make a difference, and your designers and SEO experts should be mindful of it. Optimizing your site for easy navigation would allow users to find what they seek.
Design your website to stand out!
Designing your website can be crucial, and you should pay attention to it. Hiring the best designers in the town will help you stand out from the lot and attract more customers. Hire these experts today!