It takes more than just building and establishing a fully functional website to draw attention to your business. You must use SEO (search engine optimisation) techniques to increase your online visibility.
Get serious about search engine optimisation if you want your website to rank higher on Google and other search engines. Thankfully, there are a lot of built-in tools that make optimising your material for search much easier if you use WordPress SEO as your content management system (CMS).
So what is it about WordPress that makes it such a powerful platform for SEO? Let’s look at it.
- Permalink Design
The permanent URLs for your web pages, articles, categories, and tag archives are called permalinks. It is the URL used to link to your unique web page and blog post. permalinks typically appear somewhat like this by default:
It is challenging for search engine crawlers to scan and index your web pages and articles because of this structure. You will therefore need to improve its accessibility for both search engines and human users.
Fortunately, WordPress lets you modify the URL permalinks for each of your posts and pages, allowing you to provide a precise description of the content of your page as well as any relevant keywords. This makes your URL structure search engine friendly.
You must navigate to Settings Permalink in order to alter your default permalink URLs. Either /post-name/ or /category/post-name can be used to alter it. You can also set it using the date and name, but I advise using “Post Name” to make your permalink structure as search engine-friendly as possible. The structure of the unique permalink URL will resemble this:
- Simple to make headlines that are SEO-friendly
One of the key elements in obtaining a higher rating on search engine result pages is the “title tags,” or the title of a blog article. The title tags serve as both a description of your web page for search engines and a first impression for users who view the title of your post in the search results.
Making sure your keywords are at the beginning of your title tag will help you rank higher because search engines place more emphasis on the first few words of titles. Therefore, WordPress enables you to use the All-in-One-SEO-Pack plugin to improve your title tags for SEO:
After installing this plugin, navigate to Settings > All in One SEO Pack in your WordPress admin panel and add the following:
Title of the Post: % title of the Post % Title of the Page: % title of the Page
This will assist you in coming up with distinctive, interesting, pertinent, and search engine-friendly title tags for your website, which will raise both your CTR and page views.
- Developing distinctive Meta descriptions for SEO
In a Google search result page, the text that appears beneath the website link is known as the “meta description.” It provides a succinct description of your website page or blog post to both web users and search engine bots. You will rank higher on SERPs as a result of this.
You may increase your exposure on search engines and increase your click-through rate by writing original, interesting, and search engine friendly meta descriptions for each of your posts and pages.
You can easily optimise your meta descriptions for Google and other search engines using WordPress’ default settings. Even better, you can use the Yoast SEO plugin or All in One SEO Pack to have your WordPress site generate SEO-friendly meta descriptions automatically.
4. Image optimisation for SEO
You cannot ignore image optimisation if you want to increase online traffic to your website. It is one of the essential components of effective SEO.
Creating interesting, pertinent image names and alt text is the foundation of image SEO, which will improve your visibility on Google and other image search engines. When you upload your photographs to WordPress’s CMS, it’s simple to add titles and alt text, making image optimisation as straightforward as filling out the appropriate sections.
5. Providing relevant post links
Use the related posts plugin to make it simple and quick for search engines to crawl your earlier content. With the aid of this excellent WordPress plugin, you can easily improve your SEO by including a link to related topics within your new material.
Without writing a single line of code, the plugin makes it incredibly simple to add related posts to your blog posts and pages and to rearrange related posts using drag and drop.
These pointers should hopefully help you use WordPress as your content management system (CMS) in the best possible way to increase your search ranking.
You may attract quality traffic to your website by simply understanding the out-of-the-box WordPress SEO functions and how to make the most of them.