The Power of Self-Awareness in Running a Business

The path to success, as many would agree, is never straight. It is rarely predictable and comes with all kinds of twists and challenges. One of the amazing reasons is that it is not due to human complexities, often deemed as weaknesses and occasionally perceived as blind spots. 

Self-Awareness in Running a Business

Success in a business venture is a combination of solid plan implementations, thorough research, great customer service as well as product manufacturing. You also need to factor in effective marketing, customer gratification, the ability to adapt in an instant as well as upholding authentic business values. 

All this sounds ideal, but the large number of ingredients to growth and success, not to forget over ambition tied to impatience can result in lack of awareness, making reckless decisions, premature implementations and confusion from wondering ‘what went wrong. 

This is where you can turn both confusion and disappointment into something positive and more productive. This gives you a good moment that most entrepreneurs fail to realise; feeling vulnerable. 

Sydney Demolition Business owner Mario Nicolas says, “Avoid feeling defensive as a result of the decline or stagnation of your venture. Instead, allow yourself and your employees to have a genuine assessment of the results that fell short, the elements of the whole venture that stalled the growth of the company and what could have been done better without blaming anyone or showing negative energy to those who may have contributed to the shortcomings.”

Keep in mind that nowadays, businesses are made of both humans and machines, all of which always have strengths, weaknesses and room for improvement. 

Leadership Coach Jeanine Sciacca says, “It is important to practice self-awareness, both as an individual and as a team. That’s because it is vital in helping you not only identify your venture as a living organism, but also the business’ fluidity in regards to strengths, weak spots and outdated practices.”

The ability to identify these different honest aspects of your company without the ego barrier also encourages you to seek help and support from those who have overcome the challenges you’re currently facing. 

Small flyer business owner Stephanie Holbrook from We Do Flyers says, “Narrowing down the pain points in your venture will also help in finding the perfect business advisor who can in turn help get rid of the blind spots and guide you to make better decisions in addition to making the right changes or providing additional training or education for your team.”

We encourage business owners to consult with varying business advisors with varying expertise to be able to address an array of problems and concerns that come with running a certain venture.

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Article Author Details

Ryan Smith

Ryan Smith is a self-motivated freelance writer with a passion for creating content. Always on the lookout for new words to learn, he's in love with language, and it's a romance with no finish line in sight.