Are you worried about Google’s latest algorithm? Don’t worry. It will not affect your website’s position. Google keeps on updating its algorithm to provide a better browsing experience, but Google is focusing on web page performance this time. Google’s latest Page Experience algorithm is a set of metrics that will measure the performance of your web page and the user experience of your website. It may include many factors, including page loading speed, web design, content creation, mobile-friendliness, etc., that will help rank your website on search results.
Here are a few valuable ways to prepare your website ready for google’s latest update and improve your SEO performance for a better user experience.
What is Page Experience in SEO and its impact on your website ranking?
We can’t forget user experience if we talk about website SEO services Melbourne. User experience (UX) is generally the user perception on your website that will differentiate you from your competitors. And page experience is something that’s going to impact your website performance directly. Page experience is a set of metrics that includes Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS). These are collectively called Core Web Vital that help measure the performance of web pages. Let’s understand how important SEO metrics for Page Experience Affects and user experience.
Increase page loading speed
The largest Contentful Paint (LCP) is a metric that measures the page loading speed. Loading speed is an important ranking factor. Web pages that load faster offer a better user experience than other slow-loading websites. Fast loading pages do not involve unnecessarily complicated processes and attract more traffic which means more engagement and a high conversion rate. With the increase in the number of mobile users, page loading speed started affecting ranking on SERPs. To optimize the speed of a web page, you need to eliminate some factors like heavy graphics, images, pages full of content, etc. It will make your web page light, automatically increasing the page loading speed and giving a better user experience.
Smartphones are taking a huge part in our lives. People use smartphones for various purposes, including social media, office work, internet browsing, online shopping, etc., and a mobile-friendly site will complement their search. To make your site page experience ready, you need to focus on your site’s mobile-friendliness. It will make your site browser-friendly and enhance the user experience on your site. Google also notices mobile-friendly sites and helps them to rank on top in search results. Even SEO experts also give preferences to mobile-friendly sites in 2021 to increase SEO performance.
“Content is the king.” It is still the king. Useful, readable, and detailed content increases your business credibility. Content strategy is entirely different from user experience, but it can also impact your user behavior in one way or another. Businesses these days are focusing more on content marketing to promote conversion rates and increasing user experience. High-quality, optimized content not only makes your website SEO- friendly but also increases the visibility, credibility, and trustworthiness of your website.